Hi, I’m Andrew.
I provide research, strategy, and design services for clients in the healthcare and medical device industries. (That is to say: I help people make things that help people help people.)
I work on digital products, physical devices, and hybrids of the two. This includes extensive experience executing formative and summative usability evaluations according to the latest FDA guidance, and preparing human factors documentation for premarket submissions, such as 510(k) or De Novo.
I work directly with clients, staffing up when necessary, and I supplement teams at larger consultancies.
Read more about what I do:
Trust the Process
RESEARCH
A successful user experience combines deep knowledge about both user needs and business goals. UX research is indispensable for developing this understanding and providing actionable insights to move forward confidently.
DESIGN
Gone are the days of design as just “how it looks.” How will users navigate through the experience? How will features and information be presented and organized? And how will all this happen optimally given the applicable technological capabilities and constraints?
EVALUATION
Design yields prototypes, and prototypes need evaluating. Placing a product in front of real people immediately shows it in a new light—and this light shows the path to optimized features, better design decisions, and happier users.